Google Ads, Google Adwords, Shopify
Google Ads
What Are The Most Expensive Keywords On Google Ads In 2020?
How do you turn $2 into hundreds or even thousands of dollars in a day? Your first thought might be to dismiss the notion that such a thing is possible, but Google does it every single day with keywords. When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords to stay within your budget.… Read more
Improving Quality Score of Google Ads
Are you concerned about the quality score of your Google ads? If you want to make the most of Google Ads (PPC), you need to have a solid grasp of the Quality Score. This is because your Quality Scores have a huge impact on your paid search campaigns, influencing both cost and effectiveness.… Read more
Google Ad Trends In 2020
It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly.… Read more
What You Need to Know About Google Shopping
Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious).… Read more
Google, Google Ads, Google Adwords, PPC
How do I lower the cost per click in Google Ads?
What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive.… Read more
Google, Google Ads, Google Adwords, Online Marketing
Visibility metrics in Google Ads
While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.
Google, Google Ads, PPC, SEM